MISL 102 | Course Introduction and Application Information - Department of Banking and Insurance (Turkish)

Course Name

Business Administration II

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
MISL 102	Fall/Spring	3	0	3	5

Prerequisites	None
Course Language	Turkish
Course Type	Elective
Course Level	Short Cycle
Mode of Delivery	-
Teaching Methods and Techniques of the Course	Discussion Group Work Case Study Lecture / Presentation
National Occupation Classification	-
Course Coordinator	-
Course Lecturer(s)	Öğr. Gör. Şebnem KARAKAŞ
Assistant(s)	-

Course Objectives

This course aims to provide students with a general view on the currents issues in business functions (production, marketing, management and finance).

Learning Outcomes

#	Content	PC Sub	* Contribution Level
#	Content	PC Sub	1	2	3	4	5
1	will be able to use the most up-to-date terminology about business
2	will be able to define current issues in business
3	will be able to have social responsibility in terms of businesses
4	will be able to evaluate such topics as changing business functions
5	will be able to plan business processes and effectively implement these plans.

Course Description

Business Administration II is a basic course that gives students the changing concepts of businesses, their functions in the developing world and the world economy. It is the continuation of Business Administration I and aims to teach the students the current changes in business functions.

Course Category	Core Courses
	Major Area Courses
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation	Learning Outcome
1	Informing about the operation of the course, reminding the basic business concepts	Informing about the operation of the course, reminding the basic business concepts
2	Current issues in business and management from past to present	Tamer Koçel, “İşletme Yöneticiliği”, 12. Baskı,2010, s. 209-458.
3	Current issues in businesses: the concept of "consumerism" and the new consumer	-Yolaç, G. (2011). Consumerism. Öneri Dergisi, 9(35), 159-162. https://dergipark.org.tr/tr/download/article-file/165767 -Altuntuğ, N. (2010). Geleneksel Tüketim Olgusunun Kirilma Noktasi: Yeni Bir Tüketim Paradigmasina Ve Tüketici Kimliğine Doğru . Organizasyon ve Yönetim Bilimleri Dergisi, 2(2), 111-118. https://dergipark.org.tr/en/pub/oybd/issue/16336/171034
4	Current issues in marketing: consumer culture theory	-Albayrak, T. & Aksoy, Ş. (2008). Tüketici Davranişinda Temel Yaklaşimlar. Pazarlama Araştırmaları Dergisi, 2(3), 1-19 -Eric J. Arnould, Craig J. Thompson (2005). Consumer Culture Theory (CCT): Twenty Years of Research, Journal of Consumer Research, 31(4), 868-882. https://doi.org/10.1086/426626.
5	Human resource management in modern business	Hüseyin Özgen ve Azmi Yalçın “İnsan Kaynakları Yönetimi Stratejik Bir Yaklaşım” Nobel Yayınevi.
6	Ecological and sustainable approaches in business	Yavuz, V. A. (2014). Sürdürülebilirlik Kavramı Ve İşletmeler Açısından Sürdürülebilir Üretim Stratejileri/Concept of Sustainability and Sustainable Production Strategies for Business Practices. Mustafa Kemal Üniversitesi SBE Dergisi, 7(14), 63-86. https://dergipark.org.tr/en/pub/mkusbed/issue/19556/208640
7	Diversity Management	-Sürgevil, O. (2008). Farkllılık Kavramına Ve Farklılıkların Yönetimine Temel Oluşturan Sosyo-psikolojik Kuramlar Ve Yaklaşımlar. Balıkesir Üniversitesi SBE Dergisi, 11(20), 111-124 https://dergipark.org.tr/en/pub/baunsobed/issue/50241/648155 -Keil, M., Amershi, B., Holmes, S., Jablonski, H., Lüthi, E., Matoba, K., & Von Unruh, K. (2007). Farklılıkların yönetimi için eğitim elkitabı. Uluslararası Farklılıkların Yönetimi Derneği.
8	Midterm
9	Digitization and Digital Media in Business	Klein, M. (2020). İşletmelerde Dijital Dönüşüm Ve Etmenleri. Journal Of Business in The Digital Age, 3(1), 24-35. DOI: 10.46238/jobda.729499
10	Social Media and Creativity in social media	Erdem, B. Sosyal Medya Pazarlamasi. Pazarlamada Güncel Yaklaşımlar, Eğitim yayınevi.
11	Presentations
12	Presentations
13	Presentations
14	Presentations
15	Presentations	-
16	Final

Course Notes/Textbooks

Ders Kitabı Mucuk, İ. (2018). Modern İşletmecilik. Türkmen Kitabevi. ISBN: 9786054749300.

Tamer Koçel, “İşletme Yöneticiliği”, 12. Baskı,2010, s. 209-458. ISBN: 9786052425817.

Çetin, C. & Arslan M. L. (2017). Temel İşletmecilik. Beta Yayıncılık. ISBN: 9786052424575.

Suggested Readings/Materials

Aksoy, S. (2017). Değişen teknolojiler ve endüstri 4.0: Endüstri 4.0’ı anlamaya dair bir giriş. SAV Katkı, 4, 34–44.

Avunduk, H. & Aşan, H. (2018). Blok zinciri teknolojisi ve işletme uygulamaları: Genel bir değerlendirme. Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 33(1), 369–384.

Aydın, I. (2017). Yönetimde kuşak farklılıkları, birlikte çalışma ve kuşakların yönetimi. Ankara Üniversitesi Eğitim Bilimleri Dergisi, 221, 69–94.

Betil, İ. (2007). Ekonomik ve sosyal alanda girişimcilik. Girişimcilik ve Kalkınma Dergisi, 2(2), 21–24.

Bulut, E. & Akçacı, T. (2017). Endüstri 4.0 ve inovasyon göstergeleri kapsamında Türkiye analizi. ASSAM Uluslararası Hakemli Dergi, 7, 50–72.

Çetindamar, D., Tutal, E., Titiz, S. & Taluk, Ş. (2010). Sosyal dönüşümün ajansları: Sosyal girişimciler. Uluslararası Sosyal Girişimciler Konferansı.

Demirtaş, B. & Argan, M. (2015). Büyük veri ve pazarlamadaki dönüşüm: Kuramsal bir yaklaşım. Pazarlama ve Pazarlama Araştırmaları Dergisi, 15, 1–21.

Fırat, O. Z. & Fırat, S. Ü. (2017). Endüstri 4.0 yolculuğunda trendler ve robotlar. Istanbul University Journal of the School of Business, 46(2), 211–223.

Gökalp, M. O., Kayabay, K., Çoban, S., Yandık, Y. B. & Eren, P. E. (2018). Büyük veri çağında işletmelerde veri bilimi. 5th International Management Information Systems Conference, 94–97.

Kacar, A. İ. & Yakın, V. (2018). Paylaşım ekonomisi ve değer yaratmak: Kanvas iş modeli örneği. Üçüncü Sektör Sosyal Ekonomi, 53(3), 724–739.

Kaplan, B. (2013). C kuşağı tüketici davranışları ve C kuşağına yönelik pazarlama stratejileri. 18. Ulusal Pazarlama Kongresi Bildiri Kitabı.

Kiracı, H. & Kayabaşı, A. (2017). Yeni nesil bir ekonomik sistemin ülkemizdeki potansiyeli: Paylaşım ekonomisindeki iş modeli örneklerinin irdelenmesi. Uluslararası Afro-Avrasya Araştırmaları Dergisi, 4(2), 75–90.

Köroğlu, Y. (2017). Yapay zekanın teorik ve pratik sınırları. 6. Evrim, Bilim, ve Eğitim Sempozyumu.

Kuşat, N. (2012). Sürdürülebilir işletmeler için kurumsal sürdürülebilirlik ve içsel unsurlar. AKÜ İİBF Dergisi, 12(2), 227–242.

Küçükkurt, A. (2018). Helal olsun!.. Para, 51, 10–18.

Sarıkaya, M. & Kara, Z. (2007). Sürdürülebilir kalkınmada işletmenin rolü: Kurumsal vatandaşlık. Yönetim ve Ekonomi, 14(2), 221–233.

Torlak, Ö. (2012). İslam ülkeleri arasında helal ürün pazarlama potansiyeli, problemleri ve çözüm önerileri. Tüketici ve Tüketim Araştırmaları, 4(2), 1–9.

Turan, Z. (2018). Kripto paralar, bitcoin, blockchain, petro gold, dijital para ve kullanım alanları. Academic Review of Economics and Administrative Sciences, 11(3), 1–5.

Ünay, S. & Dilek, Ş. (2018). Yeni korumacılık ve ticaret savaşları. Analiz, 228, 7–25.

Yılmaz, M. & Divani, E. (2018). Ticaret savaşları, ekonomik milliyetçilik, yeni merkantilizm ve Dünya Ticaret Örgütünün işlevsizliği. İKÇÜ İİBF Dergisi, 1(1), 10–24.

Semester Activities	Number	Weighting	LO 1	LO 2	LO 3	LO 4	LO 5
Participation	1	10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury	1	20
Project
Seminar / Workshop
Oral Exams
Midterm	1	30
Final Exam	1	40
Total

Weighting of Semester Activities on the Final Grade	3	60
Weighting of End-of-Semester Activities on the Final Grade	1	40
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16		0
Study Hours Out of Class	14	2	28
Field Work			0
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments			0
Presentation / Jury	1	16	16
Project			0
Seminar / Workshop			0
Oral Exam			0
Midterms	1	24	24
Final Exam	1	32	32
		Total	148

#	PC Sub	Program Competencies/Outcomes	* Contribution Level
#	PC Sub	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to develop themselves in the subjects of obtaining the financial resources necessary for the activities of individuals and enterprises under the most favorable conditions and examining the use of the accumulated funds.		-	-	-	-	-
2	To be able to discuss the role, importance and functions of the institutions providing banking and insurance services in the economic system		-	-	-	-	-
3	To be able to evaluate the organizational structure, business processes, and service portfolios of banks, insurance companies, and other financial institutions operating in the sector.		-	-	-	-	-
4	To be able to develop skills in identifying, measuring, and assessing financial and operational risks, and to acquire fundamental knowledge to understand and apply insurance products against these risks.		-	-	-	-	-
5	To be able to recognize financial products offered in the banking and insurance sector, and to gain skills in effective marketing and sales, as well as managing long-term customer relationships.		-	-	-	-	-
6	To be able to possess basic legal knowledge and closely monitor legislative changes relevant to the field.		-	-	-	-	-
7	To be able to possess basic knowledge of accounting and analyze financial statements to evaluate the financial status of businesses.		-	-	-	-	-
8	To be able to follow technological innovations in the financial sector and acquire knowledge about the role of blockchain and artificial intelligence applications in the industry.		-	-	-	-	-
9	To be able to make decisions based on the principles of professional ethics, accountability and responsibility		-	-	X	-	-
10	To be able to follow international financial markets and global economic indicators by using English at least at the A2 level of the "European Language Portfolio"		-	-	-	-	-
11	To be able to analyze and interpret banking and insurance data, and to develop data-driven strategies for financial decision-making.		-	-	-	-	X
12	To be able to acquire knowledge about the components of national and international systems and the implementation of sector policies.		-	-	-	-	-
13	To be able to direct his/her education to a further level of education		-	-	-	-	-

MISL 102 | Course Introduction and Application Information

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